Blogging is not just about expressing your ideas and imparting experience. Learn how to create blog content and make your personal story and knowledge permanent and long-lasting, but not for temporary use. Use 7 proven steps that can make your blog content draw traffic to the blog.

Enjoy LESSON 1 by EESSAYS, subscribe to be the first to learn how to:

1. Choose a Narrow Topic and Be Persuasive

Consider that your blog writing on the topic with which you are well versed can attract readers due to your expertise and experience. The latter can make the content persuasive based on the pathos persuasive technique (in other words, the authority of the source of information).

2. Decide between News and Informational Topics

Take into account that you should determine the style of your blog. On the one hand, magazine-like content with news and personal story columns are temporary. To engage and retain the reader, you should publish regularly, at least once a week (like magazines and newspapers). On the other hand, people refer to informational and how-to-do content more often. So if you publish quality educational, explanatory resources, they can retain visitors longer.

3. Make Your Content Permanent and Unique

It comes from the discussion above that it is better to create long-lasting or permanent informational content with experience, evidence, well-thought structure. Furthermore, do not use rewriting as it has little value. Instead create unique posts and articles.

4. Use Copywriting in the First Paragraph

First of all, position your content as an informational product that brings value to the reader, like any other business.

To do this, use copywriting techniques:

• appeal to reader’s imagination,
• use rhymes,
• repeat certain constructions or phrases,
• integrate statistics,
• apply other stylistic techniques to grab attention,
• present what your writing will give the target audience and why they need only your information,
• promise that the informational product meets the reader’s needs,
• fulfill the promise with further content.

5. Further Present Details, Experience, and Expertise

In fact, when people lack time, they need to find necessary information only, without lyrical digressions. So use headings (number them to create featured snippets) to make your content eye-catching and easy-to-scan. Support with outside research, sources, and evidence (use outbound links) and integrate internal links to your other posts.

6. Use SEO Writing Principles

Determine keywords and integrate them in the text (do not exceed 1% of your content) – around 3 times. Use them at the beginning of your piece of content and at the end (make keywords scattered throughout the text).

7. Integrate Media

• Use your own images or sketches,
• Choose free media, giving credit to the creator,
• Create short videos and integrate them into your blog.

Thus, the information above presents the best advice to use theory of combination to integrate and combine SEO, copy, and blog post styles into your blog content.