Undisputably, conversion rate optimization is one of the important processes for bloggers and companies with digital presence. However, according to the research by Chaffey and Patron (2012), bloggers often underutilize it, overlooking potential benefits it may bring. By focusing on people and processes and using the best conversion rate optimization tools for your WordPress website, you cannot only boost sales, but also subscriptions and user engagement. Overall, find the list of these tools below.

What Is Conversion Rate Optimization

First, it is important to define this term. It is a process of optimizing your website to induce the user to take action. Specifically, a call to action can be subscribing to your newsletter, buying a product, or clicking an add. It depends on the conversion goal you set.

Thus, to increase conversion, focus on the following key elements: processes, people, and tools (or measures).

Processes

Conversion rate optimization covers a lot of factors that may affect user behavior on the website.

The following processes are the starting point to improve conversion:

• Analyzing the key website metrics, like speed, design, graphics, creative content, and images,
• Assessing performance, like user engagement and the bounce rate,
• Experimenting with design and content,
• Comparing the past results with the current metrics,
• Identifying points to improve,
• Including a call to action,
• Realizing changes in practice,
• Measuring results,
• Predicting and planning further optimization steps to meet user interests.

People

Focus on people relates to trends, tastes, interests, and user behavior on the website.

Make your website easy-to-use with focus on people. It means improving user experience by means of better navigation (menu, recent posts, inbound links (in content), and a search field).

Tools

The final element involves using appropriate tools to complete the proccesses above and meet users’ interests.

First and foremost, you will need the following:

• Analytics tools to assess user behavior and trends, measure performance, and plan,
• Design tools and images databases,
• Hosting tools,
• Content delivery network (CDN) and caching to increase speed,
• Email marketing tools,
• Subscription, popup, and contact tools.

The List of the Best Conversion Rate Optimization Tools

*Disclosure: The post has affiliate links, meaning that EEssays may get a small commission at no extra cost to you.*

1. MonsterInsights

The first most essential tool you need for boosting conversion rates is analytics. When it comes to choosing analytics tools, MonsterInsights is the number one plugin for your WordPress website with more than 3 million website owners actively using it. You can get all key Google analytics metrics in one place on your WordPress admin panel.

It will help you make data-driven decisions on improving the website to increase the conversion rate.

There are websites that have thousands of vistors, but low conversion, and those with a higher conversion rate, but less vistors. With MonsterInsights, you’ll be able to deliver value to each visitor through detecting areas on your website that need improvements.

If you sell products on your site, like digital downloads or books, this plugin is the best choice to track your business results in one place.

It has several pricing options: free and several paid versions for businesses with more features (Agency, Pro, and Plus).

2. OptinMonster

After choosing the analytics tool, the next step is email marketing. OptinMonster is the most powerful plugin for this purpose used on more than 1 million websites. Although there is no free version, but the price is affordable with a garantee to get money back within 2 weeks of a trial period.

What is more, it offers multiple features that are more than worth the monthly price. You can create pop-up windows with a call to action to subscribe to a newsletter, get promotional materials, or buy products.

In short, with powerful email marketing campaigns organized with OptinMonster, you’ll be able to reach your conversion rate optimization goals easily.

3. WPForms

Having online forms on your website is easy with WPForms installed by more than 4 million users. It offers drag-and-drop features that help to build contact and other forms easily with its free version.

Moreover, with a paid plan, you can easily create forms for accepting payments for your digital download products via PayPal or Stripe. What is important is that all forms are mobile-responsive.

4. Semrush

Another tool for your WordPress website is Semrush. It has a free trial period and a paid version.

By using it, you will get numerous options to boost your conversion rate, starting from analytics and ending with choosing the right keywords that convert well and drive traffic.

Thus, the tool will help you assess SEO and develop the next steps of the conversion optimization plan.

5. LiveChat

Further, communicating with customers and website users is the next conversion optimization step. Installing the LiveChat plugin will help you to do this on your WordPress site to provide online customer support.

6. Plugins by WP Online Support

WP Online Support offers multiple plugins that can increase conversion rates. With it, you can create popup windows or create responsive product sliders for user engagement, depending on your conversion goals.

In short, it offers design features and themes to customize your website. A hundred of company’s plugins are offered for 12$ monthy payment.

Key Points on Conversion Rate Optimization

Overall, use the best conversion rate optimization tools to create a user-friendly WordPress websit, keeping in mind a strategy focused on people and processes. Analyze the key metrics, compare results, measure performance, and boost conversion.

Reference

Chaffey, D., & Patron, M. (2012). From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics. Journal of Direct, Data and Digital Marketing Practice, 14, 30-45. https://doi.org/10.1057/dddmp.2012.20