Since its emergence, generative artificial intelligence (AI) has been penetrating many aspects of human life, starting from being used as a search tool to writing emails and asking for advice. According to statistics provided by Matzelle (2024), 35% of companies use AI for content generation. However, there is a question: can we trust AI-generated content? Is it credible and can people rely on its facts? All these questions will be answered in this article. AI content creation can present numerous opportunities.
1. Ways to Use AI for Content Creation
There are many ways in which you can use artificial intelligence in everyday life and business. In fact, it may bring many benefits, starting from planning finances to accounting.
Brainstorming
One of the best ways of using AI for content creation is to brainstorm ideas.
AI content is presented in the form of a well-structured outline of ideas that can be used further in writing. It is necessary to add facts because the main problem with AI is that its facts are unreliable because it cannot support them with valid sources. If you ask it to support facts with sources, the issue is that AI like ChatGPT makes up sources. It is better not to rely on facts generated by AI.
However, when you are short of ideas of what to write, AI is the best tool for creating an outline for a post, structuring a business letter, or writing a product description.
Calculating
AI is the best way to write posts that require calculations, especially when you want to discuss a financial plan or a personal budget. Enter data and ask AI to make necessary calculations.
Searching for Keywords and Outlining
When you are blogging, AI can create a keyword planning strategy for your blog. It can further assist with the best catchy headlines. You can plan 100 posts ahead and create a schedule with the help of AI.
Outlining is one of the most important parts of AI content creation.
In fact, AI-written content can be easily detected even without AI detection tools because:
- It may be presented in the form of an outline,
- Sentences appear in bulleted lists,
- Facts are often made up and cannot be supported with sources,
- Sources are made up,
- There are a lot of phrases and words in bold,
- Content looks like a blog post rather than an article or essay,
- Ideas are presented very shortly.
Getting General Advice
If you need to get advice on writing, AI can assist with it. Use it if you need recommendations on writing or blogging. It can assist with getting familiar with some general topics. AI presents rather general information and may paraphrase general ideas in different ways. Therefore, when you are using it for content creation, it may bring little value to the reader.
Remember that any content should bring value to the reader.
AI may fail in bringing specific value.
It is you and your knowledge and experience that may turn valuable. Furthermore, clients, readers, and followers value facts and credible information.
Using AI for Blog Images
AI can be used for getting some images for the blog to support textual information. However, if the blog is more about some visual data, it is better not to use AI.
2. What Is the Problem with AI Content Creation
AI content creation comes with various challenges that should be considered when deciding whether to use AI or not.
AI Cannot Persuade
When using AI for content creation, it is impossible to rely on facts it provides (LOGOS), as they are not supported by sources.
Furthermore, AI does not rely on emotions, and it should be considered as emotion-free content does not appeal to reader’s PATHOS (emotions).
AI has no authority, reputation, and professionalism. Thus, it cannot appeal to ETHOS. As a result, it cannot persuade the reader.
AI Can Be Easily Detected
There are many AI detection tools, and although there are some issues with using them like false positive results, they can detect some percentage of AI-generated content. There are free tools like GPTZero and paid options, but they still require further development. Nevertheless, although some human-written content may be perceived as AI_generated, they can detect AI content pretty well.
Although there are still no Google algorithms that rank content based on whether it is human- or AI-written, the situation may change.
AI Presents General Information Rather Than Specific Solutions
Furthermore, when you use AdSense for monetization, it requires original content, and AI is not about such, as it offers some general ideas. Although AI-generated posts may get high ranking, they can also have high bouncing rate as they may fail to provide specific value to the reader.
3. Key Takeaways
- Use AI for brainstorming,
- Create outlines with AI,
- Plan content and create the list of keywords with AI,
- Use AI for getting advice and planning,
- Fact-check all AI-generated data.
Reference
Matzelle, E. (2024, February 29). Top artificial intelligence statistics and facts for 2024. CompTIA Community. https://connect.comptia.org/blog/artificial-intelligence-statistics-facts
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