According to statistics provided by Crestodina (2024) on Orbit Media Studios, only 20% of bloggers have reported that their blog is successful in marketing, while about half of the respondents consider writing and drawing traffic the greatest challenges and require around 4 hours to write a post with around 1,400 words. The more they spend on writing, the better the results. The following blog writing tips can help you write high-quality posts faster.

It is possible to find some contradictory answers on forums like Quora and Reddit that some bloggers write from 2 to 5 posts a day or around 1,000 posts a year to get traffic. Considering statistics and answers, they need above 8 hours a day to blog, which is a considerable amount of time to spend on blogging, and not just a few hours, as many bloggers write. However, speed in writing improves with experience. The more you write, the more content you can create daily.

Table of Contents

• Use the “Inverted Pyramid” Blog Writing Tip
• Include Data and Statistics to Make Your Blog Post Influential and Persuasive
• Use SEO-Friendly Strategies and Avoid Sounding Robotic
• Apply the “Problem-Agitate-Solution” Writing Strategy in Introduction
• Make Emotional Impact with Your Headlines
• Break the Blog Text into Parts
• Optimize for Featured Snippets
• Add Internal and External Links
• Write in Your Unique Style
• Create an Irresistible Call-to-Action
• Useful Tools
• Key Pro Takeaways and the Blog Writing Tips Checklist

1. Use the “Inverted Pyramid” Blog Writing Tip

Such writing style comes from journalism and media. According to the Purdue University (n.d.), it involves presenting important information right at the beginning and then adding unimportant details and explanations.

After answering Who, What, When, Why, and Where (the Leading Information in the pyramid), it is possible to present examples, statistics, etc. (the Body), and extra personal viewpoints, assessment, and recommendation (the Tail).

For example, instead of introducing what SEO marketing is in general in the post on the topic “How to Improve SEO Results,” present solutions right at the beginning of the article:

“Use a keyword planning tool to detect keywords with high volume and low competition.”

2. Include Data and Statistics to Make Your Blog Post Influential and Persuasive

Statistics on Orbit Media shows that bloggers who use infographics with statistics and original research are more successful in driving traffic. Overall, the more effort you put in writing the blog post, the greater the results. Furthermore, the longer the article, the better.

You can use the following tools to find data and statistics:

• Statista
• Google Scholar
• Google Search with inserting the keyword and adding doi
• Search for reports by entering pdf
• Use data from org, gov, and edu websites, which are always credible

Ways in which you can use data and statistics:

• Write a case study
• Create visuals

3. Use SEO-Friendly Strategies and Avoid Sounding Robotic

While focus on SEO is very important if you want to drive constant traffic to your blog post, it should be naturally integrated into the post. Follow these steps for writing organically instead of sounding like AI or robotic:

• Include the main keyword in introduction or as early as possible, in the SEO title, heading, and subheadings
• Add synonyms for the main keyword in subheadings
• Create a meta description that briefly presents what the post is about.

Use the SEO checklist found in this post.

4. Apply the “Problem-Agitate-Solution” Writing Strategy in Introduction

The “Problem-Agitate-Solution” strategy can be explained as tool with such elements as Background (Problem Statement), Hook (Agitating the reader), and a Thesis Statement or Argument (Solution):

• Start the introduction with presenting a short background sentence with a Problem, as the purpose of the blog post is to provide information how to solve it.
• Add a hook attracting the reader’s attention or agitating: answer what will happen if the problem is left unsolved or what its implications.
• End the introduction with a Solution that the blog post will offer after the site visitor reads the post.

For example, “Blog writing may take a lot of time and effort. Without the proper content management strategy, you can quickly lose motivation to write more posts. However, implementing these 5 methods to manage your content can help you come up with ideas and write consistently.”

5. Make Emotional Impact with Your Headlines

To create engaging posts, use power words to attract attention to your blog post. Emotionally colored words are important part of blog writing tips.

For example, “Decode the power of learning SEO strategies,” instead of “Learning SEO strategies can be helpful.“

6. Break the Blog Text into Parts

These blog writing tips can turn the blog post into an easy-to-scan piece of writing:

• Format the key ideas in bullet points
• Use color to emphasize the key arguments
• Italicize or use the bold format

Parts under subheadings can appear in such a way:

• Around 2 lines for introductory information
• 3 lines for examples, specific information, and details
• 1 line for the key point answering so what?

7. Optimize for Featured Snippets

On the first page or the “zero position” in Google, the post may appear in the form a featured snippet with actionable steps or bulleted answers to the question.

To achieve such ranking, follow such steps:

• Answer to the main question in your headline can be given with steps in subheadings.
• Bullet lists contribute to grasping information easily.
• The key takeaways can be useful for the reader.
• Simple language and sentences can make the content easy-to-understand.

8. Add Internal and External Links

External links serve the purpose of supporting data and statistics. They make the website and information that you provide to the reader credible. Citations appear as a useful persuasion technique, proving authority.

In turn, internal links serve the purpose of make the post more interactive and engaging to the reader. They help to add extra related posts and give more useful information.

9. Write in Your Unique Style

While you may use AI for coming up with ideas, and many bloggers do so in almost 50% of cases, as stated in the article on Orbit Media Studios, do not copy everything written by AI. Develop your unique style and voice to bring more value to the reader. It helps to instill trust.

Engaging visuals can help to show this style and turn your content into infographics, checklist, or a pdf guide. Create social media posts based on the blog post ideas.

10. Create an Irresistible Call-to-Action

Prompt the reader to take next steps to engage with your post and website by adding a great call-to-action:

• “If these steps have been useful, spread the word.”
• “Subscribe to get more useful information and blog writing tips.”
• Use a question format: “What strategies have you liked the most?”

Useful Tools

At the end, add related posts and a subscription form.

Finally, track performance with integrated Google Analytics into your WordPress dashboard with the help of MonsterInsights. It offers a free plugin that can be activated to view conversion and engagement in blog posts among readers.

As a result, you can adjust content based on interests of the target audience.

Check the blog post for spelling and grammar using free Grammarly tools.

Key Pro Takeaways and the Blog Writing Tips Checklist

• Follow your unique writing style with the frameworks and tools you like.
• Back up your arguments and recommendations with data and statistics.
• Create a strong introduction presenting the problem, agitating, and pointing to the solution.
• Use SEO strategies organically in the content.
• Use powerful words.
• Structure your blog so that it can be scanned quickly to find necessary information.
• Make your blog post interactive with internal and external links.
• Repurpose the content with the help of visuals for various social media.
• Answer the question that interests the reader in clear actionable steps presented in subheadings.
• Add a call-to-action
• Measure blog post engagement and other metrics with the help of analytics.

Reference

Crestodina, A. (2024). 2024 blogging statistics: 11 years of trends and insights from 1000+ bloggers. Orbit Media Studios. https://www.orbitmedia.com/blog/blogging-statistics/

Purdue University. (n.d.). The inverted pyramid structure. https://owl.purdue.edu/owl/subject_specific_writing/journalism_and_journalistic_writing/the_inverted_pyramid.html