When you fail to publish posts consistently and do not have a set schedule, a website content plan template can help you set and achieve your blogging, marketing, and business goals. Depending on the type of template, you can use it for planning content for your website project, from content pillars to clusters. You can plan blog post content or use the template as a monthly content planner.
Table of Contents
- Website Content Plan Template for Website Design
- Monthly Content Planner Template
- Blog Post Content Template
- Frequently Asked Questions about Content Creation and Publication
1. Website Content Plan Template for Website Design
First, write down the goal for creating the website:
- Promoting a business and brand
- Selling products, courses, or services
- Earning from display ads
- Writing posts to monetize through affiliate marketing
Create Headlines for Pages and Categories
Depending on each type, include such pages:
- About page
- Contact us
- Home page
- Blog
- Portfolio
- Testimonials
- Products
- Privacy and cookie policy
- Pages or categories that serve as hubs for main topics or categories of content.
Then work on creating categories with content topics. Add subcategories or clusters for each content topic or pillar.
Pro tip: you can use a Gantt chart for such content planning. Other tools can be a concept map or a Kanban board with things to do, in progress, and done.
Download a fillable ppt file with a Gantt chart for content management where you can change the length of arrows depending on the deadline and fix tasks depending on your project.
When you are done with overall website project content planning, use the monthly content planner template.
2. Monthly Content Planner Template
Use this fillable PDF Monthly Content Planner to spend a few hours of research to determine keywords for your posts planned for the whole month.
Benefits are as follows:
- You save time for coming up with ideas for each separate post daily.
- Before starting writing a post, you have well-researched keywords that can match your content strategy.
- Based on the plan, you can take photos for planned posts in advance.
- You have a writing schedule template that can help you stay organized and more productive in doing business, blogging, and balancing between life and work.
3. Blog Post Content Template
When you have planned content for the whole month, you can use this fillable PDF template for detailed planning of each blog post.
It is especially important when you use white label content or third-party writing services. Such a template can be used to give instructions to content writers.
What to include:
- Keywords and additional keywords.
- Goal of the blog post: building awareness, presenting options, or urging to a buying decision.
- A compelling title or headline of your blog post: from 5 to 13 words with powerful and compelling phrases.
- Meta description.
- SEO title.
- Link for your post.
- Checklist of additional blog post features: read more, breadcrumbs, featured image, category to hub this blog post, tags, related posts, and inbound links to your other posts.
- Excerpt of around 50 words for social media.
- Outline for a blog with subheadings.
- Some data and statistics.
- Outbound links for data and statistics .
4. Frequently Asked Questions about Content Creation and Publication
A. How often should you should publish posts based on the website content planner?
There is no single right answer to this question. If you start a new blog, try to publish daily for the first month or two using the Website Content Plan Template. The more, the better at the beginning. Then, when you see results that your blog is growing, create a suitable schedule to balance and find harmony between blogging and living your life.
Of course, big publishers who have a team of writers or use white label content can publish dozens of posts per day. However, for an average blogger, it takes around 4 hours from starting to publishing a post with an image and SEO.
Important things for a successful blogger:
- Set the goal to publish posts that are quality, but practice with daily effort using the Website Content Plan Template.
- Quantity creates your experience and improves expertise. On the one hand, every single sentence should impart valuable information; quantity is great if each post is quality.
- Start with focus on quality and then you will be able to produce more quality posts within shorter periods and with a tighter publishing schedule.
- On the other hand, experience comes with time and effort.
- Consistent small steps have a compound effect.
- If you publish regularly, put effort, and learn continuously, you amass experience that you can share with others.
- However, remember that quality improves with time.
- Thus, when you have created around 100 posts, come back to update your posts starting from the 1st one, where you can add your experience, analyze challenges on your path and how you have overcome them, and add current information if something is no longer relevant. In such a way, it is possible to turn 300-500-word posts, which you created while starting to learn blogging and SEO, into 1,000-2,000-word comprehensive guides.
Therefore, you may start publishing more posts during the first month and then 2-3 per week or 1 long-form post per week or month that requires a lot of research.
B. How many posts do you need on your website to get ranked and start earning?
Overall, the number of posts depends on the goals of the website, but in fact, you can have 20 posts to get ranked. You need quality, time, and passion for blogging. Afterwards, even 100 quality and up-to-date posts are better to earn with ads and affiliate marketing than 1,000 posts without SEO, images, and useful information.
C. Should you update old blog posts?
In general, if your posts are ranked well by Google (the 1st page or 1-10 search results), no update is needed. However, if they show poor results, start updating old posts, from the first one. Add updating to your monthly content planner, for example, 2 posts weekly on weekends.
Takeaways
Using the website content plan template is important to structure your website:
- Plan your time for blogging and living your personal life
- Make adjustments to old posts
- Publishing consistently
- Improve website ranking
- Manage your content through thinking strategically.
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