EEssays pursues the purpose of explaining any point by providing an example. This post is not an exception. Let’s review a simple task, a high-school essay in the field of finance Buying an Expensive Thing. Such reflective writing is usually done in the MLA (Modern Language Association) style.

Here, the task is to explain your buying decision and what influences it, your targeted goals, and  phases.

First, you should perceive this task as a single unit and then divide it into parts. The buying decision process is a unit, while defining your targeted goals is a part of it. Factors that influence your choice can be discussed in the phase of considering available options.

Second, surf the Internet to research the phases of the buying process and some theory of buying behavior. Google Scholar is usually the most widely used place to find reliable academic sources. Here is a usefull resource on consumer buying decisions:

Solomon, Michael. Consumer Behavior: Buying, Having and Being. Pearson

Education, Inc, 2014.

The first phase is to realize that you need a thing, for example, an expensive bag by Prada, and analyze what has influenced this decision (it can be advertising or just the need for a bag because you have no such).

The second stage is to gather all necessary information about this Prada bag. You should find the item you want to buy, online store and the price it offers. You can search for prices on other websites and look for discounts.  An alternative is to go to a local shop.

The third stage follows the second logically. As a result of your search, you can find different price offers of Prada bags or just discover that there are other nice options offered by other producers.

The fourth phase is the very decision to buy the bag. Here you should weigh all pros and cons. It can be the price, quality, feedbacks of your friends or other advertisements. So all these factors are influencial.

The final fifth stage of buying an expensive item is after the process of buying, where a person evaluates the features of the thing in practice and feels either satisfied with the purchased bag or not.  The buyer assesses whether his or her targeted goals set at the first stage have been finally met. The more scores the purchased item gets based on meeting the targeted goals, the higher customer loyalty will be.

The main task of producers is to focus on positive impressions of customers at the fifth stage to retain them and make return again and again.