The organization of content of brochures requires special attention to details. Brochures are types of writing that should be eye-catching to draw reader’s attention to the main points. The organization of content should be informative, straight-to-the-point, and easy-to-read.

The main parts are as follows:

• An introductory paragraph: around three sentences with statistics and facts showing the urgency of the message the brochure seeks to deliver or in simple words the importance of the problem
• Bullet points under subheadings presenting the main ideas supporting the issue or the content the writer wants to present in relation to the discussed problem
• Recommendations (in one or two sentences)
• A resource for referral (a phone number where the target reader can receive help in relation to the problem one has, for example, in medicine, it can be a professional organization, hotline, or a medical facility among others).

Recommendations

• Include colorful pictures or quality images related for each topic under subheading;
• Include headings using font and its size that can be attractive to the reader (if the color is black, the font size can be 36pt or higher; if the heading is colorful, the one may be lower); in general, it should be pleasing to see
• Include one column with bullet points or more columns to present information in blocks (it can be without bullet points if data are readable easily).
• In general, a brochure should not be time-consuming to read; in other words, it should take a minute or two to grasp all necessary information and the message it seeks to convey.

The organization of content of brochures can serve the purpose to inform the reader of the issue, its importance, steps to take, help one can receive, and a resource for referral.