SEO content writing has the main purpose of increasing website rating and content performance in search results. Finally, the result is a higher level of traffic and user engagement. The importance of quality search engine optimization (SEO) content writing cannot be underestimated for the ultimate goal of every user surfing the Internet is to find needed information. Thus, the latter should be as relevant as possible to the needs of the target user audience.

Keywords

SEO content should contain keywords used not less than 2 times, but should not take more than one percent of the article). Importantly, a focus keyword should appear at the beginning of a piece of writing as early as possible (heading 1, introduction).

Keywords should be also used in the first paragraph or the first one hundred words.

Explanation: a keyword or keyphrase is a word or a phrase that reflects the topic or key idea discussed on the web page that corresponds to a query entered by the user of the search engine. In other words, to find information, people enter words and phrases; the search engine gives search results based on the latter. As a result, web pages that contain the required keywords or phrases are displayed based on the relevance of their content.

For example, you enter a query “SEO writing examples” in Google; the search engine shows you the most relevant results based on the keyphrase “SEO writing example” and the most relevant content based on this and different sites rankings.

Therefore, there can be two ways to determine keywords:

• use a keyword generator tool (online);
• reflect on what words or phrases you enter when you are searching for particular information on the topic.

Relevance

Another important point of SEO content writing is the relevance of information to the target audience.

For example, your blog is about finances; the target audience can be financial experts or ordinary people needing some advices and recommendations. Therefore, if the keyphrase is “how to manage personal finances,” everything is pretty clear that information should be to the point, and the blog post should be as informative as possible.

Informativeness

As stated above, the content should not have general information, but attract attention to details. It requires you writing on the topic in which you are knowledgeable and can provide something new and important.

Organization and Readability

Informativeness requires proper organization of content with headings and subheadings and bulleted points for the reader to grasp information easily.

Introduce the topic with its importance to draw attention and the purpose. Then organize the body presenting the main points with explanations and examples. Conclude with recommendations and advices.

Inbound Links

Include inbound links throughout the text for the reader to find detailed information in your other posts.

Images, Videos, and Other Media

Include images with description and attributes for page attractiveness relevant to the content.

Meta Description

Under the SEO post title, include a short description of the content with highlights why this article is of value to the reader.

Conclusion

Overall, the most imortant points to consider in SEO writing are choosing keywords and keyphrases, providing relevant information with inbound or internal links, ensuring that the content is informative for the target reader, organizing it for readability, and including eye-catching images or media with a meta description.