If you are planning to start a business but think that everything has already been invented, created, or started before and severe competition is an obstacle, you should first think of the importance of the personal touch. Personalisation is what can make a difference. Actually, your personality can give something new to the world.

The Importance of the Personal Touch

First of all, you may have a business idea of starting something that exists in your area. However, when you approach its realization, think what you like and what are your tastes. Each person can realize it in one’s own unique way, focusing on own preferences and needs.

It is important to deliver a product or a service you would like to buy yourself. Only then, you can make a difference. Make every step having the personal touch, starting from marketing, business correspondence, and communication with potential customers to product and service features and specifications (Bang et al., 2019). Digitalization and online business also demand for focus on personality.

When you are surfing the Internet, it seems that you can find everything, but only using your tastes, you can create a unique platform, marketplace, magazine, e-book, or content based on your personal life experience, values, and vision.

Visualizing the Future in Business

With the personal approach, you can attract more customers united by your vision of the future and value of your business for society. Use such a strategy to deliver this vision through your brand.

Focus on Personality

Therefore, focus on your personality and competition with yourself. Only then, you will be able to create something unique, even if you think everything has already been created in this world. Furthermore, you have a unique combination of this existing knowledge. Use it to stand out from the competitors. Keep things on track based on your experience. What are your values and vision you can communicate and deliver to society and customers? Share your thoughts in comments.

Reference

Bang, H., Choi, D., Wojdynski, B. W., & Lee, Y. I. (2019). How the level of personalization affects the effectiveness of personalized ad messages: The moderating role of narcissism. Internal Journal of Advertising: The Review of Marketing Communications, 38(8). https://doi.org/10.1080/02650487.2019.1590069