To understand what evergreen content is and, actually, its importance for a blog, it is possible to draw an analogy to annual plants and coniferous trees. It is a joy to see the first only for a short period. However, when it comes to coniferous trees, they remain evergreen all the year round, once they have been planted. Thus, as the word suggests, once evergreen content have been written, there is no need to “replant” it or refresh. However, it also has its secrets, which should be unlocked to reach that “evergreen” effect.

1. Short-Term vs. Long-Term Marketing Goals

Without doubt, evergreen posts are very important for a blog or a website. Particularly, they are the backbone of every marketing strategy, helping to realize long-term marketing goals.

However, evergreen articles can be combined with “short-lived” content. It’s just like annual plants and coniferous trees in one garden. Nevertheless, the main disadvantage is that the first require constant care. The same is with your content strategy.

Write evergreen posts to make the backbone of the website.

by EEssays

Base evergreen articles on your long-term marketing strategies and align posts on current trends with short-term ones.

2. Focus on Ideas, not Events to Create Evergreen Content

It is important to note that evergreen posts are always about expertise, knowledge, and ideas that are long-lasting and can be used even in five years.

Examples of posts:

1. How to Be Productive Using These 5 Secrets
2. 20 Ideas for Travel Bloggers
3. The Best Content Ideas for Bloggers in 2021
4. 3 Films to Watch in March This Year

Therefore, considering these examples of headlines, 1 and 2 are evergreen posts that can draw SEO traffic to your website for a long period. On the contrary, 3 and 4 can be trendy only within a month or a year, as marked in the very headlines. It is important to focus your marketing approach for such short-term posts on social media rather than SEO.

3. Types of Evergreen Posts

The best types of evergreen posts to create for your website are as follows:

• How-to-do articles
• Lists of ideas
• Educational content
• Historical data
• Guidelines, tips, prompts
• Video and podcasts with tutorials
• Research studies
• Case studies
• Life hacks
• Pros and cons or nuts and bolts of something

On the contrary, the following are “short-lived” posts trendy for a short period:

• News articles
• Events
• Posts with specified date
• Ever-changing trends
• Statistical data

4. Strategy Secrets

Although evergreen posts can stay relevant for a long time, take into account the following aspects:

• research keywords
• consider choosing long-tail keywords
• develop a catchy SEO title and description
• renew posts by adding some new ideas and hyperlinks
• content updates can eventually make your posts epic and long-read
• it is more effective to use ads in long-read posts
• include examples
• write in simple words, avoiding technical language and terminology
• make posts easily sharable on social media and pinned on Pinterest (add social media icons)
• put evergreen posts in your site sidebar

5. Why to Use Evergreen Content Strategy

Finally, evergreen posts can give immense benefits:

• SEO content that stays relevant
• Long-term marketing strategy and goals
• Increased business visibility and authority on the web
• Value proposition to customers

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