1. Write down the Main Headings in the Blog Post Structure

Before starting writing your blog post, first make an outline with elements that will be part of your blog post structure.

Create an Opening Statement – what is the goal of writing the blog post?: why does a reader need to read this post? Think why what you want to share is actually important to share:

Problem – Dilemma – News – Personal Reflection – Analysis – Research – Findings – Data

Divide the topic based on important subtopics and think whether each subtopic presents an important idea that you should disclose under a separate heading:

You can sketch a CONCEPT MAP. It will show all connections between news, events, arguments, and ideas.

• Write down Headings and Sub-Headings with a parallel structure,
• Include SEO elements in headings and sub-headings to enhance search engine visibility – KEYWORDS and KEYPHRASES,
• Add explanations, data, and opinions to disclose each topic and subtopic.

Focus on Reader’s Knowledge and Interests

Depending on your focus, you can provide educational content (knowledge) and news or entertaining content (interests).

Use Sequencing Devices: show the flow of thought by means of such words as then, now, so, therefore and lists.

Create an Closing Statement: so what? What are implications of what you have written? Maybe, you can add a call to action or some ideas for further contemplation. are there anything left to think about more? Think of answering or posing these questions in the closing statement.

2. Personalize Your Blog Post

Add some personal touch to each blog post structure to make it appeal to the target reader. You can do this by:

• Creating templates with structure elements that can be used for each post,
• Choosing one specific style for headings, text size, text font, color scheme to make your site content well-designed,
• Adding visuals of specific type: infographics, quizz, video, podcast,
• Using some personal hook to attract reader’s attention in the opening statement or introduction (you can decide whether to use facts for analytical writing style or appeal to emotions with power words for the intuitive style.

a. Include Images and Interactive Content like a Quizz

Adding images that can show what you are writing about can make the blog structure more visually appealing and engaging. Ending the blog post with a Quizz can be a good choice, especially if your content is educational or to get reader’s feedback.

Using infographics can also add a personal touch to your blog. There are many free platforms where you can create inforgraphics.

b. Find Related Posts for the Blog Post Structure

Add links to your related posts and integrate them smoothly into the blog post text. You can make this through adding explanations with related content, adding statistics you already have in other posts, or adding related supporting arguments and something the reader can be interested to know in detail.

Consider Explanations – Detail – Supporting Arguments – More Facts

Focus on Emotions

One more thing for a good post structure is to communicate emotions. In other words, use power words in headings and text to express:

• joy (event, news)
• fear or anxiety (over a problem or issue),
• sadness (event, news),
• interest, curiosity (analysis, research, data),
• surprise (event, news), etc.

You can use words like interestingly, surprisingly, amazing, terrifying, sadly, etc.

So the structure of sentences can be as follows:

Emotionally Charged Word/Phrase – Fact/Evidence/News/Supporting Information

Finally, add credibility to your thoughts, opinions, information, or facts by citing and refering to sources that can confirm this (as shown with reference below).

Reference

Hyland, K., & Zou, H. J. (2020). In the frame: Signalling structure in academic articles and blogs. Journal of Pragmatics, 165, 31-44. https://doi.org/10.1016/j.pragma.2020.05.002