If you are struggling with generating ideas for your content or publishing high-quality posts for your blog, using white label blog content can be a great solution for content freshness. It is especially useful considering the fact that it is challenging to create fresh content for 60% of bloggers or online business owners (Taheer, 2024). So learn how to use white label blog posts for your blog or business growth below.

1. What Is White Label Blog Content or Product

White label blog content involves blog posts outsourced to other writers or companies that can be bought and posted by you on your blog or business website under your brand name. You can order writing different types of content like blog posts, emails for email marketing campaigns, social media posts, etc.

You can outsource content writing to the following parties:

• Companies providing professional content writing services
• Individuals writing customized content
• Freelance teams of writers

White label content is only part of different white label products that you can buy for your business and use under your brand name. In other words, it is a product of outsourcing or using third-party services.

2. When to Use Third-Party Content

You may need such content if you are struggling with creating blog posts for your business or blog consistently or at least once a month, but you aspire to attract clients or readers with fresh ideas.

It is a great tool for marketing agencies working with different brands or online businesses concerned about SEO content.

The delegation of business tasks is an important skill to learn for business growth. So white label products are great for this purpose and may bring the following benefits:

• Outsourcing definitely saves your time, and you can learn how to choose the right third-party service providers with time based on your successes and failures.
• It can save you costs in comparison to using services of an in-house writer – but it can be expensive in comparison to writing blog posts on your own.
• However, if you do not have enough knowledge of SEO and blog post writing basis, outsourcing is a great way to learn based on analyzing posts written by experts.
• You can add content with expertise in different fields: in other words, you can expand the scope of topics that your blog covers.
• White-label blog content is a great way for the scalability of your blog.
• You can learn how to delegate simple tasks and find experts in their fields.

However, consider the following important aspects when using white-label content:

• It should reflect your brand voice and business positioning in the market.
• To achieve this, you should have a well-developed content strategy or plan that can serve as a guide for a third-party content writer.
• The quality of third-party services may fail to meet your expectations.
• You may face the risk of getting AI-written or plagiarized content.
• Such content may fail to reflect experience, expertise, authority, and trustworthiness (EEAT) as Google principles for content ranking.

3. How to Use Outsourced Blog Content for Promotion

Take the following steps to minimize risks in outsourcing content writing and getting high-quality posts:

• Find the third-party writer or writing service based on feedback and portfolio evaluation
• Weight cost vs. quality
• Create a content strategy, plan, and guidelines and share them with the third-party in a written form
• Include keywords that you want to be used
• Indicate what audience the writer should target by describing their demographic characteristics and interests
• Describe your brand values, vision, and mission that should be reflected in the blog post
• Review the content that you get from the writer
• Use tools to check the post for Artificial Intelligence (AI)-written parts or plagiarism or ask the writing party to provide such reports
• Ask to make any revisions for parts that do not meet your written requirements
• Publish the post on your website or business blog implementing SEO
• Add visuals that suit the content
• Promote it on social media and check Google ranking

Takeaways

When using white label blog content, the following strategy may turn helpful:

• Having a well-written content strategy or plan
• Developing a marketing plan
• Finding the professional
• Communicating your vision, values, and guidelines
• Checking the result for quality, AI, and plagiarism
• Asking for revision
• Posting and measuring the results.

Therefore, outsourcing content creation can be part of your SEO strategy if you follow recommendations above. Do you use white-label content or create posts on your own?

Reference

Taheer, F. (2024, December 29). Ultimate list of blogging statistics and facts (updated for 2025). OptinMonster. https://optinmonster.com/blogging-statistics/