Before starting your work on all technical aspects of the blog, you should have a developed brand idea. It will lay the foundation for your About page. It is a must every blogger and company should have on their website. Therefore, learn how to write an About page on your blog to position your brand, attract readers and clients, and turn them into regular users.
The Importance of the About Page for Brand Positioning
To attract reader’s attention, use a tagline that presents the power of your brand or the benefit your blog will bring to those who will subscribe to it and follow. It is a catchy short statement or a slogan that is creative and based on your brand positioning statement. The latter should define the target market to which the brand delivers some category of products or services with the point of difference why it is unique, its benefit, and why it is so. Furthermore, include a tagline together with a logo.
As a result, successful positioining of your brand or blog on the About page will serve as one of the best marketing strategies to increase blog conversion rates (the number of visitors who turn into regular readers, customers, or subscribers).
How to Write an About Page Using the Storytelling Strategy
Many companies and bloggers present a story or history of their path to success or knowledge they can share with the world. The storytelling strategy can make readers or customers see your expertise or the value of your brand. Brand history or your personal story should be short, but creative and informative. Present your values and strengths in the chosen field of operations or blog writing.
Why to Include the Mission and Vision on the About Page
It is important to write your mission and vision on the About page of the blog. Develop a vision statement that presents how your services or products can make people’s lives better or change some sphere of life.. Envision the future and the place of your brand there. Create a mission statement, presenting actions taken to realize this vision.
Presentation of the Key Services, Products, or Resources on the Website
Finally, describe what your blog or brand delivers to users and readers on the blog or website. It is an effective step to make users deeply aware of the value of your content. Focus on resources the blog or website will provide and why visitors should subscribe. In other words, this part of the structure of the About page stands for your value proposition. Overall, the About page should not be long, but catchy and informative.