With Google trends highlighting the importance of EEAT (Experience – Expertise – Authority – Trustworthiness) in content creation, coming up with unique and high-value content can be difficult. However, a simple but effective formula discussed below can help you get quick and easy blog post ideas.
1. Content Supply Chain to Create Unique and High-Value Content
Imagine that you own a content factory.
In other words, your blog or website is a content factory.
To produce great content as your final product, you can go through content supply chain stages:
- Planning content
- Sourcing
- Producing or writing
- Distributing or posting
Planning
Planning starts with finding ideas and keywords based on analyzing demand. It means focusing on trends and interests of your reader and solving their questions or problems.
Your content idea should be directly correlated with reader’s problem.
CONTENT IDEA + PROBLEM SOLUTION = VALUE
Valuable content is built on an effective solution, which is a result of your EXPERIENCE, EXPERTISE, AUTHORITY, and TRUSTWORTHINESS.
Come up with ideas based on subtopics for your Content Pillars or Main Topics. Such content pillars serve as hubs for blog post ideas.
Think strategically when generating ideas for your content.
Sourcing
This stage is the most important for getting quick and easy content ideas.
Treat information, research, and experience as raw materials necessary for content production at your factory.
INFORMATION – RAW MATERIALS
Sources of such raw materials:
- Research based on reading journal articles, books, and other blogs
- Interviews and conversations with other people, professionals, or experts
- Your own experience or case study or other people’s experience shared through comments, reviews, and feedback
If you want to generate content ideas quickly, set the goal to read books, blogs, and research studies daily. The more information or raw material you get, the more final products or posts you can create. New information is a must. Your brain and experience are tools to process such information or “factory equipment.” Visit new places and talk with different people to get new experience.
INFORMATION – RAW MATERIAL, BRAIN and EXPERIENCE – “Content Factory Equipment” to process information.
Producing or Writing
Processing information is the first step in content production. Take time to analyze what you have read, saw, or heard. Write notes with content ideas. Draw sketchnotes, which you can further use as visuals for a blog post.
You can write posts, starting with presenting research information and than adding your personal experience linked to this information.
RESEARCH + EXPERIENCE are the cornerstones of a great post.
Distributing or Posting
This stage involves publishing your post on the website.
Add icons to share it on social media.
Create excerpts and share on your social media. Distribute the post in social media groups and engage with other posts again to get ideas, inspiration, and information.
2. Formula to Get Quick and Easy Blog Post Ideas
Based on understanding the supply chain stages of content production, it is possible to create this simple formula. Each blogger can use it to get fresh ideas:
(RAW Material (INFORMATION) + RESEARCH + EXPERIENCE + Problem Solution + Value)/ Brain Processing + Creativity + Personal Writing Style + Blog Post Type = Unique CONTENT Output
Such a formula can help produce evergreen content drawing a constant flow of visitors. Plus you can use AI to get content prompts, but use it responsibly.
You can consider the following content types:
- Lists of tips and resources
- How-to guides
- Case studies
- Your behind-the-scenes story
- Fiction
- Expert opinions
- Response to feedback, questions, or reviews of the reader
- Your own reviews
- Interview transcripts plus your interpretation or opinion
Your unique writing style depends on the following characteristics:
- The way you structure paragraphs
- Narration vs. more descriptive writing vs. more structured approach
- The use of powerful words
- The order in which you present information (starting from general discussion to a more specific description and analysis and vice versa)
- The use of evidence, research, and facts
- Emotions, anecdotes, or scene of humor, etc.
3. List of Blog Post Ideas
Create a schedule to publish posts on one of your main blog post themes one by one. You can create content based on any of these ideas:
- How-to posts can be the most effective way to create evergreen content, as they can help solve reader’s problem.
- Case studies may be written based on your experience to retell how you have succeeded or failed in some field.
- Lists can be a great way to present affiliate content where you can insert recommendations that work for you.
- Checklists can be posts that contain templates; you can describe them in blog articles and offer paid templates or those to subscribed users only.
- Guides mainly serve as cornerstone content that can incorporate your internal links.
- Reviews are great for you if you do affiliate marketing. They are also engaging for a narrow category of readers seeking information on a specific product or service.
- Resources can also serve he same purpose.
- Comparison is great if you want to promote some product.
- Content on upcoming events can help you attract the audience through trendy temporary topics.
- Challenges are great for reader engagement: start with describing it and ask for feedback on social media.
- Interviews, surveys, and quizzes can be useful to reflect your interaction with readers and get expert opinions.
- Educational posts are perfect for evergreen content where you can create articles as part of a course.
- Personal stories can help you achieve trustworthiness.
All these content ideas depend on the purpose you want to achieve:
- Educational
- Informational
- Entertainment
- Engagement
Takeaways
If you learn how to use the formula above and start reading and searching for information (raw material) daily, finding quick and easy blog post ideas will never be a challenge. Use all resources you have to process information, add your experience and expertise, and create a great post.
You can benefit from AI writing prompts, but it is important to conduct further keyword research. There are many free keyword research tools like Semrush free keyword magic tool (up to 10 searches) or Spyfu free keyword research and others. Anyway, think strategically, develop your writing style, be patient, and you will see results.
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