Level up Your Skills in Content Writing

This ultimate guide will equip you with up-to-date trends for creating engaging content for a successful digital business and improving your writing skills.

If you are an aspiring writer, blogger or a professional, this guide will help you start or improve your content writing with the knowledge of new SEO trends, AEO, and responsible use of artificial intelligence, Analytics, and marketing techniques. Open more opportunities in eBusiness through creating great content with the use of marketing tricks. Use this content writing guide for monetizing your skills digitally and improving your productivity and life.

Table of Contents

• Start with Idea Generation for Different Content Writing Forms
  • Content Forms
  • Strategic Content Planning
  • Idea Generation Techniques
• Learn
• Begin
  • Blog Post Creation Formula
• Rise
• Develop
• AEO vs. SEO
• Questions and Answers
  • What is the best way to structure content?
  • How can we use AI in content writing?
• Tools

Start with Idea Generation for Different Content Writing Forms

Content Forms

Content writing covers different forms of content:

• Blog posts
• Product descriptions
• Copywriting for brands
• Social media posts
• Website pages: Home and About pages
• Newsletters and emails
• Video transcripts
• Whitepapers and case studies
• Course modules and eBooks

Plan content based on user intent and your monetization strategy. Start with informational posts for creating awareness of your brand and monetization with AdSense. Include separate posts with product reviews and comparisons if you want to monetize with affiliate links. For this purpose, research commercial intent keywords.

The size of content can range from short-form to long-form.

Strategic Content Planning

Write your content strategically by setting a specific goal and becoming result-oriented. First, create a plan for your overall content strategy:

• Create a semantic core with all keywords that can serve as a basis for the topic of your content – high-volume words, long-tail keywords and phrases,
• Categorize keywords based on user intent to find information (informational), find a web page (navigational), buy (transactional), and to research products or services (commercial),
• Choose local keywords if you target readers or users in a specific location,
• Add brand keywords to create content promoting a specific brand,
• Identify titles and keywords for cornerstone content or 6-8 content pillars,
• Find ideas for 10-20 posts (content clusters) for each cornerstone page,
• Add sub-clusters if needed (for better links between content pillars and clusters),
• Plan names of categories and tags with descriptions,
• Schedule publication dates for each content element.

Idea Generation Techniques

Discover several strategies to get ideas for your blog posts:

• Use writing prompts at eessays.co, these quick and easy ideas, and opinion writing topics
• Ask ChatGPT or other AI tools to generate ideas for you and create a content plan, but learn how to use them responsibly
• Draw a concept map with content clusters or pillars and cornerstone ideas
• Use sketchnotes and Cornell notes for planning and preparing infographics
• Read other blogs and forums like Reddit where you can find questions that people often ask on the topic of your interest
• Come up with writing challenge ideas
• Participate in online writing challenges to get new ideas

Finding ideas in the form of questions is a great way to create how-to posts and guides.

Learn

Move gradually from the beginner level to the professional through mastering the basic knowledge of content types and applying content and technical SEO. This guide will help you start a successful freelance writing business.

Begin

Start with taking the following steps:

• Learning how to create blog content and evergreen posts:
  • A great blog post starts with an attention-grabbing heading that contains keywords and power words.
  • Start a post with a hook in the form of a funny story or a fact on the topic.
  • Present an overview of the value of your post in introduction.
  • Then transition to sections under subheadings with relevant keywords.
  • Include step-by-step explanations and how-to parts with frequently asked question for answer engine optimization.
  • Add your experience and expertise in the part with pro tips.
  • Finish with a conclusion that presents implications of the information in the blog post and a call to action to subscribe, comment, or share.
• Creating great product descriptions
• Developing critical thinking and brainstorming skills
• Outlining parallel headings in content
• Writing great introductions in posts
• Structuring the paragraph and the blog post

Blog Post Formula

Here is a great formula from idea generation to an original post:

BRAINSTORMING + OUTLINING IDEAS + PARAPHRASING AND CITING + ADDING YOUR OWN EXPERIENCE + WRAPPING UP INTO the CONTEXT OR BLOG NICHE + CHOOSING IMAGES + CHECKING FOR PLAGIARISM and AI = ORIGINAL CONTENT

It is necessary to admit that your ideas originate from some source, either books and other content or your experience. When relying on other sources, your should learn how to paraphrase correctly in order not to plagiarize:

• Read and pick the main points
• Use these points to write sentences on your own
• Compare your writing with that of the original source
• Include a citation referring to the original source
• Check for plagiarism

Rise

Advance your content writing skills with the following steps:

• Learn how to research and check facts for posts, which is also an important skill in academic writing
• Use different types of sources
• Create motivational content targeting a specific reader
• Find great words for the target audience: for example, what to use instead of very+ adjective
• Write engaging posts
• Create content for building a brand

Develop

Develop your professional skills in content writing through mastering these aspects:

• Learn what WordPress plugins can be the best for the blog
• Planning content strategies through using different keyword research tools: free and paid
• Creating catching headlines for higher conversion rates
• Drafting an evergreen content strategy
• Choosing short and long-tail keywords with lower competition but higher search volume
• Using the Content Pillar Template and Website Content Plan Template at eessays.co for planning great content
• Integrating white-label blog content into the content strategy
• Using AI-powered web content writer tools
• Establishing emotional connection with the audience
• Understanding the buyer persona and how to deliver value to the target person
• Changing the content strategy based on Analytics

AEO vs. SEO

To become a professional in content writing, start thinking strategically and mastering answer engine optimization (AEO). It will help you get your content to position zero. What does it mean?

• You can achieve greater visibility but lower click-through-rate (CTR).
• Links to your content may appear in Google AI Overviews with a greater audience reach.
• However, the best strategy is to combine AEO and SEO for both high visibility and CTR.

Diversification is the best strategy in eBusiness.

Questions and Answers

There are many questions related to content writing, starting from structure to content marketing and constantly changing SEO trends, especially with the development of AI tools.

What is the best way to structure content?

Everything depends on the type of content. However, a common pattern is to include a hook drawing attention of the target audience. Include a fact, anecdote, short story fact, etc. It is something interesting that can draw attention to the product, service, or problem.

How can we use AI in content writing?

First, AI has the purpose to make human lives easier, but people should not allow it to substitute them in their work. Therefore, you can use it for idea generation, but write content on your own because Google is starting to detect AI-written content. Use Grammarly to check your content for AI parts and plagiarism. The main difference between AI content and human-written texts is experience that bring value to the target audience. Experience is what saves someone’s time when they learn from others. Therefore, bring value to the reader through your experience.

Here is a formula of successful content:

EXPERIENCE + FOCUS ON THE TARGET AUDIENCE = HIGH-VALUE CONTENT

You can learn how to create it by subscribing to eessays.co to get information on trends and educational content.

Use the Search option on this website to find information and examples that can help you in content writing. You can learn what SEO strategies work best, how to monetize your content, how to turn posts into social media content, and how to leverage different tools for increased audience coverage.

EEssays offers you many free tools, which are used on this educational platform.

Tools

• Writing schedule template
• Content plan template
• Content pillar template

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